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Evidence Guide: BSBPUB402 - Develop public relations campaigns

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBPUB402 - Develop public relations campaigns

What evidence can you provide to prove your understanding of each of the following citeria?

Research public relations campaigns

  1. Analyse strategic and operational plans to determine the scope, theme and objectives of a campaign
  2. Conduct research into current practice and recent developments in relation to the campaign planning
  3. Identify the campaign’s audience and their attributes
  4. Develop and present options to other members of the public relations team and relevant stakeholders for consideration
Analyse strategic and operational plans to determine the scope, theme and objectives of a campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct research into current practice and recent developments in relation to the campaign planning

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the campaign’s audience and their attributes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and present options to other members of the public relations team and relevant stakeholders for consideration

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare to implement public relations campaigns

  1. Define and agree upon campaign objectives and campaign plan with client and other key stakeholders
  2. Schedule and cost campaign accurately and include in plans
  3. Comply with legal and ethical constraints
  4. Confirm roles and responsibilities with other members of the public relations team
Define and agree upon campaign objectives and campaign plan with client and other key stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Schedule and cost campaign accurately and include in plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with legal and ethical constraints

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm roles and responsibilities with other members of the public relations team

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement public relations campaigns

  1. Implement public relations campaign in accordance with the plan
  2. Evaluate the potential effectiveness and use of appropriate media to improve campaign publicity
  3. Implement campaign in accordance with legal and ethical constraints and organisational requirements
  4. Monitor campaign progress against scheduling and costing requirements and report likely variations for approval in accordance with organisational procedures
  5. Gain agreement from stakeholders to any changes that need to be made to campaign
Implement public relations campaign in accordance with the plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the potential effectiveness and use of appropriate media to improve campaign publicity

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement campaign in accordance with legal and ethical constraints and organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor campaign progress against scheduling and costing requirements and report likely variations for approval in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gain agreement from stakeholders to any changes that need to be made to campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and evaluate public relations programs

  1. Ensure campaign plans contain methods to monitor, review and evaluate their effectiveness
  2. Report on the outcomes of the campaign to relevant internal and/or external stakeholders
  3. Consult relevant internal or external stakeholders as to the campaign effectiveness, and document any recommended improvements
Ensure campaign plans contain methods to monitor, review and evaluate their effectiveness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report on the outcomes of the campaign to relevant internal and/or external stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult relevant internal or external stakeholders as to the campaign effectiveness, and document any recommended improvements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research public relations campaigns

1.1 Analyse strategic and operational plans to determine the scope, theme and objectives of a campaign

1.2 Conduct research into current practice and recent developments in relation to the campaign planning

1.3 Identify the campaign’s audience and their attributes

1.4 Develop and present options to other members of the public relations team and relevant stakeholders for consideration

2. Prepare to implement public relations campaigns

2.1 Define and agree upon campaign objectives and campaign plan with client and other key stakeholders

2.2 Schedule and cost campaign accurately and include in plans

2.3 Comply with legal and ethical constraints

2.4 Confirm roles and responsibilities with other members of the public relations team

3. Implement public relations campaigns

3.1 Implement public relations campaign in accordance with the plan

3.2 Evaluate the potential effectiveness and use of appropriate media to improve campaign publicity

3.3 Implement campaign in accordance with legal and ethical constraints and organisational requirements

3.4 Monitor campaign progress against scheduling and costing requirements and report likely variations for approval in accordance with organisational procedures

3.5 Gain agreement from stakeholders to any changes that need to be made to campaign

4. Review and evaluate public relations programs

4.1 Ensure campaign plans contain methods to monitor, review and evaluate their effectiveness

4.2 Report on the outcomes of the campaign to relevant internal and/or external stakeholders

4.3 Consult relevant internal or external stakeholders as to the campaign effectiveness, and document any recommended improvements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research public relations campaigns

1.1 Analyse strategic and operational plans to determine the scope, theme and objectives of a campaign

1.2 Conduct research into current practice and recent developments in relation to the campaign planning

1.3 Identify the campaign’s audience and their attributes

1.4 Develop and present options to other members of the public relations team and relevant stakeholders for consideration

2. Prepare to implement public relations campaigns

2.1 Define and agree upon campaign objectives and campaign plan with client and other key stakeholders

2.2 Schedule and cost campaign accurately and include in plans

2.3 Comply with legal and ethical constraints

2.4 Confirm roles and responsibilities with other members of the public relations team

3. Implement public relations campaigns

3.1 Implement public relations campaign in accordance with the plan

3.2 Evaluate the potential effectiveness and use of appropriate media to improve campaign publicity

3.3 Implement campaign in accordance with legal and ethical constraints and organisational requirements

3.4 Monitor campaign progress against scheduling and costing requirements and report likely variations for approval in accordance with organisational procedures

3.5 Gain agreement from stakeholders to any changes that need to be made to campaign

4. Review and evaluate public relations programs

4.1 Ensure campaign plans contain methods to monitor, review and evaluate their effectiveness

4.2 Report on the outcomes of the campaign to relevant internal and/or external stakeholders

4.3 Consult relevant internal or external stakeholders as to the campaign effectiveness, and document any recommended improvements